YMO is a brand built on fun, sweat, and cheers.
We started in 2017 working for a screen printing business on the East End, slipping back in to the shop when the boss left to make some of the stuff I was designing over the weekend to wear to Brooklyn. We walked down Atlantic Ave, up train cars, and around McMahons wearing short sleeves in the dead of winter trying to catch a look.
Cut to 2021: we just have fun. Meetups, away games, ambulances, tailgates, streams. Just here to have a good time. Can't control the outcome on the ice, might as well enjoy your time spent around it.
-pull the rope-